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How to Plan an Expo That Attendees Love

Why are attendees coming to your consumer show or expo? The reason might not be what you think. In the past, attendees […]

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The Power of Micro-Influencer Marketing for Events

92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. So how can you work with influencers to sell […]

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How to Measure the Impact of Micro-Influencers at Your Event

Micro-influencers engage in buying conversations 22.2 times more often than the average consumer — conversations they could be having about attending and recommending your event. […]

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New Research Shows Micro-influencers Drive Consumer Buying Behavior at Much Higher Rates Than Previously Thought

A first-of-its-kind study was released today to examine how micro-influencers are driving buying behavior and by measuring the volume and impact of […]

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