How to Measure the Impact of Micro-Influencers at Your Event

Micro-influencers engage in buying conversations 22.2 times more often than the average consumer — conversations they could be having about attending and recommending your event. […]


New Research Shows Micro-influencers Drive Consumer Buying Behavior at Much Higher Rates Than Previously Thought

A first-of-its-kind study was released today to examine how micro-influencers are driving buying behavior and by measuring the volume and impact of […]