Why Choose Us vs Google

1. Purpose

Blast the Community: A broad resource platform supporting all businesses while placing a spotlight on underrepresented groups like minority, woman, veteran, and eco-friendly businesses.

Google: A search engine for all information types, with no specific focus on business ownership or sustainability.

2. Inclusivity

Blast the Community: While it highlights underrepresented and eco-conscious businesses, it remains all-inclusive, offering a resource for all businesses to connect with customers and communities.

Google: Inclusive in its search functionality but lacks specialized recognition or filtering for underrepresented business types.

3. Listings and Filters

Blast the Community:

Offers filters to highlight businesses by ownership type (minority, woman, veteran) and eco-friendliness.

Encourages sustainable practices by featuring environmentally friendly businesses.

Google:

Provides search results for all businesses but doesn’t allow for advanced filtering based on ownership type or sustainability unless users specify such terms in their searches.

4. Mission and Values

Blast the Community: Balances inclusivity with advocacy by ensuring underrepresented and eco-conscious businesses are visible and supported.

Google: Neutral in mission, with no specific focus on advocacy or representation.

5. Search Features

Blast the Community:

A curated experience allowing users to find businesses based on values like diversity and sustainability.

Provides a directory with profiles, events, and categories tailored to community support.

Google:

A general search engine that requires specific keywords to surface similar results (e.g., “eco-friendly businesses near me” or “minority-owned businesses”).

6. Sustainability Focus

Blast the Community: Actively recognizes and promotes eco-friendly businesses, aligning with modern sustainability values.

Google: While it indexes sustainable business websites, it doesn’t emphasize or differentiate them in search results unless explicitly searched for.

7. Audience

Blast the Community: Attracts users who want both inclusivity and the ability to support businesses aligned with their values (diversity, sustainability, etc.).

Google: Serves a global audience with generic search needs.

Key Takeaway

Blast the Community positions itself as a unique platform that combines inclusivity with intentional support for underrepresented and eco-conscious businesses, offering value-driven users a resource for discovering diverse and sustainable options. While Google provides a broader search capability, it doesn’t offer the same curated or values-focused experience.