- Purpose
Blast the Community: A broad resource platform supporting all businesses while placing a spotlight on underrepresented groups like minority, woman, veteran, and eco-friendly businesses.
Google: A search engine for all information types, with no specific focus on business ownership or sustainability.
- Inclusivity
Blast the Community: While it highlights underrepresented and eco-conscious businesses, it remains all-inclusive, offering a resource for all businesses to connect with customers and communities.
Google: Inclusive in its search functionality but lacks specialized recognition or filtering for underrepresented business types.
- Listings and Filters
Blast the Community:
Offers filters to highlight businesses by ownership type (minority, woman, veteran) and eco-friendliness.
Encourages sustainable practices by featuring environmentally friendly businesses.
Google:
Provides search results for all businesses but doesn’t allow for advanced filtering based on ownership type or sustainability unless users specify such terms in their searches.
- Mission and Values
Blast the Community: Balances inclusivity with advocacy by ensuring underrepresented and eco-conscious businesses are visible and supported.
Google: Neutral in mission, with no specific focus on advocacy or representation.
- Search Features
Blast the Community:
A curated experience allowing users to find businesses based on values like diversity and sustainability.
Provides a directory with profiles, events, and categories tailored to community support.
Google:
A general search engine that requires specific keywords to surface similar results (e.g., “eco-friendly businesses near me” or “minority-owned businesses”).
- Sustainability Focus
Blast the Community: Actively recognizes and promotes eco-friendly businesses, aligning with modern sustainability values.
Google: While it indexes sustainable business websites, it doesn’t emphasize or differentiate them in search results unless explicitly searched for.
- Audience
Blast the Community: Attracts users who want both inclusivity and the ability to support businesses aligned with their values (diversity, sustainability, etc.).
Google: Serves a global audience with generic search needs.
Key Takeaway
Blast the Community positions itself as a unique platform that combines inclusivity with intentional support for underrepresented and eco-conscious businesses, offering value-driven users a resource for discovering diverse and sustainable options. While Google provides a broader search capability, it doesn’t offer the same curated or values-focused experience.
